In my career I have both designed and cost engineered multi-yarn content sweaters from scratch and reimagined end-to-end digital user experiences. I have owned business units and P&L ranging from $25M-$100M in yearly sales. I have built product and digital strategies, season after season. Most recently my experience has been with two sided marketplaces Google Shopping and Amazon building next generation ecommerce experiences. 

In the Spring of 2021 I completed my two-year full time MBA at the University of Washington’s Foster School of Business where I pursued my interests of promoting women in business & innovation/the startup landscape. I am excited about living in my hometown of Seattle after many years in the San Francisco Bay Area and Philadelphia. A sometimes professional photographer: my photo of the Pike Place Market made it on the cover of Visit Seattle magazine. I was an early adopter in the social influencing space: for 5+ years I ran a successful and lucrative fashion blog as a side hustle and attended New York Fashion Week as a member of the press. These days I am an avid knitter, skiier, hiker, road cycler and general outdoorswoman. 

I currently run YouTube Shopping’s Creator partnerships program. I built out YouTube’s first-of-it-kind market-leading affiliate program from 12 Creators in the US to 250,000 Creators in 6 countries. I call myself a social commerce guru, but I am mostly a head camp counselor for our Creators, helping them grow and thrive in alternative monetization, a world beyond ads.